When a company sends you an email, they control how their address displays in your inbox.
For example, emails from Amazon frequently arrive with many different names: ‘Accounts@amazon’, ‘Marketplace@amazon’, ‘Payments@amazon’, ‘Customer Service@amazon’, ‘Wishlist@amazon’…the list goes on.
It’s hard to quickly identify which company sent an email. (And it’s a spammer’s dream because they abuse this aspect to impersonate Amazon, PayPal, Facebook, etc.).
Mailzinger ‘Display Name’ displays anything sent to a specific Mailzinger address with the same name, no matter what address within the sender’s domain generated it. This gives you a huge advantage against spammers and phishing schemes. Just compare who sent the email and the subject line to quickly spot hacked accounts and fake ‘from’ addresses.
Leverage display name to organise your inbox
For example, if you’ve created a Mailzinger address for Just Giving, you could set the incoming display name as “Charities: Just Giving”. You can use the “Charities: [Name] prefix for all the others, making search for charity organisation emails easy, because rather than trying to remember all the individual names, you sort on “Charities”.
If you don’t populate the display name field, the Mailzinger address will be shown exactly the way it was created.
There’s your tip…get control and stay organised leveraging display name.